Description

The Par‑A‑Dice Motel opened its doors in 1953 at 2217 Fremont Street, cleverly leveraging a gambling-themed pun that fit right into the city’s neon-soaked charm. With dice incorporated into its signage and name, it aimed to catch the eye of motorists and travelers navigating Fremont’s burgeoning motor court corridor. In its heyday, the Par‑A‑Dice Motel offered affordable lodging in a minimalist yet distinctive setting—see glimpses of its vintage façade captured in 1960s photographic archives. Its design and ambiance epitomized the straightforward, friendly aesthetics of Las Vegas motels at the time: practical rooms with roadside access, often frequented by travelers seeking convenience over flash. Over the decades, the iconic motel sign—topped with imagery of giant dice—became a nostalgic emblem of old Las Vegas. Although the motel itself eventually closed in the early 2010s, the distinctive neon signage endured as a beloved relic of the city’s past. In a nod to preservation and heritage, the city approved the restoration of the Par‑A‑Dice sign for installation along Las Vegas Boulevard. This effort ensures that, even though the building no longer stands, the memory of the Par‑A‑Dice lives on in the city’s visual and cultural landscape. Although it lacked a lavish casino or grand showroom, the Par-A-Dice Motel represents the heart of Las Vegas’s early roadside identity—an era when quirky motels lined Fremont and Grand boulevards, catering to everyday travelers and flashing signs offered both directions and delight. Today, the motel’s physical structure may be gone, but the spirit of its sign continues to pop up—sometimes literally—reminding passersby of the colorful, eclectic past that shaped modern Las Vegas.

Additional information

Weight N/A
Color

Asphalt, Black, Navy, True Royal

Material

Fabric laundered, 4.3 oz., 57/38/5 combed ringspun cotton/polyester/spandex

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